3d Health, Inc. Blog

3d Health Launches Consumer Strategy Practice

Feb 10, 2017 10:50:00 AM / by M. Shane Foreman

Phone_With_Steth.jpgWe at 3d Health have long been interested in the role of the consumer within healthcare – we were the first firm in the country to incorporate patient access results into our Provider Development Plans and we have surveyed thousands of consumers to better understand their perspective on particular topics. Now, we are rolling out our Consumer Strategy Practice to our clients and the industry.

We believe that the market conditions are finally right for the long-awaited wave of consumerism. All indications from the Trump administration are that the “replacement” for the ACA will be market-based. High deductible health plans are becoming more common, people are re-looking at health savings accounts, and the next generation of consumers simply will not tolerate our existing system.

Have you heard of Amwell, Teledoc, American Well, MDLive, Care Vital or dokita247? These are just a few of the companies that are offering consumers access to a physician 24 hours a day, from any location in the world, as long as the patient has a computer, tablet or phone. Conventional wisdom has always been that the primary care physician will “control” the patient, and that hospitals and health systems should align with as many PCPs as possible in order to capture as many served lives as possible. But, what if one of these disruptive companies began assembling served lives in your market? Chances are, they already have begun.

Do you have a strategy for remote patient monitoring? Technology in this arena is innovating very quickly – activity trackers, body weight scales, blood pressure monitors, thermometers, pulse oximeters, glucose meters, ECGs and spirometers – all offered remotely. There is even a “smart bed” now that gathers vitals and InTouch has invented a doctor robot. The companies to watch in this area are glooko, CRF Health, ZephyrLIFE (owned by Medtronic), and Independa.

We have developed an approach that will enable our clients to build proactive consumer strategies around five key elements:

  1. Access
  2. Setting
  3. Technology
  4. Pricing
  5. Experience

You can read more about each of these elements either on our previous blog, The Evolution of TV: A Parallel to Healthcare? (Part 3 of 3) or on our Consumer Strategy page. 

We will work with our clients to better understand their existing patient base, define the key points of entry into the hospital or health system, evaluate the five elements above as of today and craft meaningful strategies that will result in incremental served lives and market share.

We are excited about our new offering and believe that our clients, and their patients, will benefit greatly. For more information about our new service or to request a proposal, please contact Shane Foreman at 312-423-2671 / sforeman@3dhealthinc.com or Brittany Foreman at 281-750-5614 / bforeman@3dhealthinc.com.

Topics: Consumer Strategy

M. Shane Foreman

Written by M. Shane Foreman