Imaging Strategy
Dr. Troyen Brennan
CVS Caremark Corporation
3d Health provided excellent consultation for us on a number of complicated issues: their work was trenchant and on point.
Are you capturing your fair share of the outpatient imaging market?
Developing an imaging strategy calls for a thorough understanding of your market, competition, and referring physician base. It also requires the ability to gauge any imaging opportunity in terms of capital expenditure and required return.
With freestanding imaging centers facing significant legislative and payer pressures, hospitals must move quickly to shore up volume and market share in this historically profitable service. 3d Health has developed a rigorous and detailed approach to analyzing local markets and we consistently help our clients identify and capitalize on opportunities to grow and protect their outpatient imaging business.
3d Health is nationally recognized for its work in outpatient imaging. We offer hospitals, health systems, physician groups, and entrepreneurs a wide range of strategic services that help you establish and grow your market presence in outpatient imaging.
- Market analysis
- Service area definition
- Demographics
- Projected demand for services
- Volume and market share trends
- Competitive landscape
- Physician resources
- Recommended service offering
- Strategy development
- Impact of cannibalization
- Pro forma development
- Feasibility determination
- Deal structuring and negotiation


