Outpatient Strategy
Jim Kirchner
Former Vice President –
Ambulatory Care Services
Riverside HealthCare
3d Health was an integral part of the planning and implementation of our first major offsite ambulatory diagnostic center. The performance of the center has exceeded our expectations. Not only have we surpassed our volume projections, our patient satisfaction scores have skyrocketed as well. We are looking to 3d Health to provide similar assistance with other offsite initiatives we are planning in the future.
Do you have a clearly defined outpatient strategy?
For most U.S. hospitals, close to 50 percent of revenues come from outpatient business. Yet many hospitals do not have a well-defined outpatient strategy. Nimble freestanding competitors have capitalized on this fact and are chipping away at traditionally hospital-based services from cancer care to GI labs to outpatient surgery. A coordinated outpatient strategy not only requires a thorough understanding of your market, competition, and referring physician base, but it also calls for a detailed plan on how to best service a large volume of patients with high customer service demands – and to do it better than your competitors.
At 3d Health, we work closely with senior management to develop effective strategies for growing your organization's outpatient business across all types of outpatient services. For hospitals and health systems, we help develop strategies to work with physician groups, including hospital-physician joint ventures.
The services we provide include:
- Market analysis
- Service area definition
- Demographics
- Projected demand for services
- Volume and market share trends
- Competitive landscape
- Physician resources
- Recommended service offering
- Strategy development
- Impact of cannibalization
- Pro forma development
- Feasibility determination
- Deal structuring and negotiation


